Jubilee Park

In partnership with Jubilee Park, Ad 2 Dallas has been called to raise awareness of massive disparities in Dallas related to health. Health disparities in Southeast Dallas are significant as residents are twice as likely to have diabetes than their neighbors in North Dallas. We created social, digital, printed ads and a micro site, linked to from the ads, that would be the destination for more information and the ability to donate. Equilateral Films filmed short video testimonials to help promote the campaign. The results anticipated were to target 450,000 Facebook users. Donations to the campaign resulted in a total of $456,460 and 1 million impressions from online and out-of-home. The launch also coincided with Jubilee Park breaking ground on a new hospital. This was an excellent opportunity for our campaign to raise more awareness that aligns with future health initiatives.

Ad 2 Dallas, under Ad 2 National, is the young professionals' division of the American Advertising Federation; the country's largest advertising advocacy group.

Role: Graphic Designer and Art Director //

Neighbors No Matter the Distance

The concept of this campaign was to highlight the proximity of Jubilee Park community center to Dallas neighborhoods. Brainstormed the slogan:

"That's Close Enough to Make a Difference."

View Campaign Work Here

Presentation Deck for the Dallas Ad 2 Team - 2021

Video Testimonials: