Creative Studio by Coral

Hunger Busters

Designed and developed social media ads and out-of-home digital ads for a marketing campaign benefiting Hunger Busters, a local non-profit committed to ending food insecurity in the Dallas Independent School District. Our campaign increased their monthly donations by double as the overall value of our media donations totaled over $600k. With the pandemic happening once the original campaign was about to launch, the team had to quickly pivot the strategy from awareness to donations, implement new messaging and graphics - fast. Dallas Ad 2 won 3rd place in the Ad 2 National competition 2020 as well as receiving the first ever Pivot Award for outstanding work pivoting our campaign for COVID-19.

Ad 2 Dallas, under Ad 2 National, is the young professionals' division of the American Advertising Federation; the country's largest advertising advocacy group.
Role: Graphic Designer and Art Director //
Brunch Money // Brunch of Good
The concept of this campaign for Hunger Busters was to remind the Dallas brunch-loving community how their brunch money could feed those in need.​​​​​​​
View Campaign Work Here

Presentation Deck for the Dallas Ad 2 Team - 2020

Promo Videos:
Directed by Equilateral Films; The Ad 2 Dallas team and I helped brainstorm the "Brunch of Good" concept
Directed by Equilateral Films; The Ad 2 Dallas team and I helped brainstorm the "Brunch of Good" concept
Out-of-Home Digial Ads and Social Media Ads:
Original Designs (Pre-Pandemic)
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