Hunger Busters
Designed and developed social media ads and out-of-home digital ads for a marketing campaign benefiting Hunger Busters, a local non-profit committed to ending food insecurity in the Dallas Independent School District. Our campaign increased their monthly donations by double as the overall value of our media donations totaled over $600k. With the pandemic happening once the original campaign was about to launch, the team had to quickly pivot the strategy from awareness to donations, implement new messaging and graphics - fast. Dallas Ad 2 won 3rd place in the Ad 2 National competition 2020 as well as receiving the first ever Pivot Award for outstanding work pivoting our campaign for COVID-19.