Capes 4 Kids

Role: Crafted the “Power-ful” campaign using the art of minimalism to convey the message that Capes 4 Kids needs volunteers who don't have any prior sewing skills to craft capes and empower hospitalized kids. Many potential volunteers don't realize or know that they're (cape)able of doing so.

Capes 4 Kids is a non-profit that holds monthly "Cape Factories" crafting capes for hospitalized children. The non-profit reminds the little superheroes of their abilities to fight & defeat their "super-villain," or disease process.

You're More Powerful Than You Think

Pitch Book Presented to the Client - Capes 4 Kids

Three-part campaign: posters, digital ads, and coasters.

Posters: